Ever notice those images on top of the wine list at Bestia? You can thank Ryan Ibsen, our in-house sommelier for those.
Here’s a little insight on how he started. Also, make sure to check out the video with his favorites (turn up the volume!).
“I had spent a long time thinking about what the wine list at Bestia should look like. I had come up with some visual ideas that I liked that would have been more fixed, but, as I began to realize the time, effort and money, that would be put into something that would like sameish, my mind began to wonder.
The only thing that is constant regarding the wine program at Bestia, is that some aspect of the list changes everyday. I have long focused on wines from producers that there never will be a surplus of. So I thought, if one, or three, or ten items on list are changing everyday, why not change the header everyday? The worst it could do is start a conversation, usually a humorous one.
I knew immediately that I wanted the images to have nothing to do with the wine at all. They are largely arbitrary, with occasional deeper meaning. It seems pretty clear to me that it is a wine list without having to write WINE LIST on top. There is always a reflective something written at the bottom of the list in relation to the image that almost nobody ever notices. Except my co-workers!
Authoring this list has afforded me an opportunity to have a creative outlet daily. I truly relish it.”